The Wilma Elegant Midi Dress – Bennett & Cole

WE'RE CLOSING - UP TO 80% OFF
Sale ends today!

The Wilma Elegant Midi Dress

Strictly limited: only 10 handcrafted pieces

$349.95 $69.95 Save 80%

Shipping calculated at checkout.

★★★★★

Founded in 1999 in Melbourne

Colour — Pink

Pink

Size

Australian size guide

Find your size

Body measurements · sizes XS–5XL

Bennett & Cole women’s body measurement chart
Size	Bust	Waist	Hip
XS	79–86	65–72	82–89
S	87–94	73–80	90–97
M	95–102	81–88	98–105
L	103–110	89–96	106–113
XL	111–118	97–104	114–121
2XL	119–126	105–112	122–129
3XL	127–134	113–120	130–137
4XL	135–142	121–128	138–145
5XL	143–150	129–136	146–153

Body measurements — measure yourself, not a garment. Keep the tape comfortably close without pulling tight.

How to measure

Three points for a better fit

01

Bust

Measure around the fullest part, keeping the tape level.

02

Waist

Measure around your natural waist at its narrowest point.

03

Hip

Stand with feet together and measure around the fullest part.

Between sizes? Choose the smaller for a closer fit or the larger for a more relaxed fit.

S

M

L

XL

2XL

3XL

4XL

5XL

[{"id":52058687275228,"title":"Pink \/ S","option1":"Pink","option2":"S","option3":null,"sku":null,"requires_shipping":true,"taxable":false,"featured_image":{"id":48742124781788,"product_id":9514218455260,"position":1,"created_at":"2026-07-15T13:59:33+10:00","updated_at":"2026-07-15T13:59:33+10:00","alt":"The Wilma Elegant Midi Dress","width":1024,"height":1536,"src":"\/\/bennett-cole.com\/cdn\/shop\/files\/wilma-elegant-midi-dress_1.jpg?v=1784087973","variant_ids":[52058687275228,52058687307996,52058687340764,52058687373532,52058687406300,52058687439068,52058687471836,52058687504604]},"available":true,"name":"The Wilma Elegant Midi Dress - Pink \/ S","public_title":"Pink \/ S","options":["Pink","S"],"price":6995,"weight":0,"compare_at_price":34995,"inventory_management":null,"barcode":null,"featured_media":{"alt":"The Wilma Elegant Midi Dress","id":37742033273052,"position":1,"preview_image":{"aspect_ratio":0.667,"height":1536,"width":1024,"src":"\/\/bennett-cole.com\/cdn\/shop\/files\/wilma-elegant-midi-dress_1.jpg?v=1784087973"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":52058687307996,"title":"Pink \/ M","option1":"Pink","option2":"M","option3":null,"sku":null,"requires_shipping":true,"taxable":false,"featured_image":{"id":48742124781788,"product_id":9514218455260,"position":1,"created_at":"2026-07-15T13:59:33+10:00","updated_at":"2026-07-15T13:59:33+10:00","alt":"The Wilma Elegant Midi Dress","width":1024,"height":1536,"src":"\/\/bennett-cole.com\/cdn\/shop\/files\/wilma-elegant-midi-dress_1.jpg?v=1784087973","variant_ids":[52058687275228,52058687307996,52058687340764,52058687373532,52058687406300,52058687439068,52058687471836,52058687504604]},"available":true,"name":"The Wilma Elegant Midi Dress - Pink \/ M","public_title":"Pink \/ M","options":["Pink","M"],"price":6995,"weight":0,"compare_at_price":34995,"inventory_management":null,"barcode":null,"featured_media":{"alt":"The Wilma Elegant Midi Dress","id":37742033273052,"position":1,"preview_image":{"aspect_ratio":0.667,"height":1536,"width":1024,"src":"\/\/bennett-cole.com\/cdn\/shop\/files\/wilma-elegant-midi-dress_1.jpg?v=1784087973"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":52058687340764,"title":"Pink \/ L","option1":"Pink","option2":"L","option3":null,"sku":null,"requires_shipping":true,"taxable":false,"featured_image":{"id":48742124781788,"product_id":9514218455260,"position":1,"created_at":"2026-07-15T13:59:33+10:00","updated_at":"2026-07-15T13:59:33+10:00","alt":"The Wilma Elegant Midi Dress","width":1024,"height":1536,"src":"\/\/bennett-cole.com\/cdn\/shop\/files\/wilma-elegant-midi-dress_1.jpg?v=1784087973","variant_ids":[52058687275228,52058687307996,52058687340764,52058687373532,52058687406300,52058687439068,52058687471836,52058687504604]},"available":true,"name":"The Wilma Elegant Midi Dress - Pink \/ L","public_title":"Pink \/ L","options":["Pink","L"],"price":6995,"weight":0,"compare_at_price":34995,"inventory_management":null,"barcode":null,"featured_media":{"alt":"The Wilma Elegant Midi Dress","id":37742033273052,"position":1,"preview_image":{"aspect_ratio":0.667,"height":1536,"width":1024,"src":"\/\/bennett-cole.com\/cdn\/shop\/files\/wilma-elegant-midi-dress_1.jpg?v=1784087973"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":52058687373532,"title":"Pink \/ XL","option1":"Pink","option2":"XL","option3":null,"sku":null,"requires_shipping":true,"taxable":false,"featured_image":{"id":48742124781788,"product_id":9514218455260,"position":1,"created_at":"2026-07-15T13:59:33+10:00","updated_at":"2026-07-15T13:59:33+10:00","alt":"The Wilma Elegant Midi Dress","width":1024,"height":1536,"src":"\/\/bennett-cole.com\/cdn\/shop\/files\/wilma-elegant-midi-dress_1.jpg?v=1784087973","variant_ids":[52058687275228,52058687307996,52058687340764,52058687373532,52058687406300,52058687439068,52058687471836,52058687504604]},"available":true,"name":"The Wilma Elegant Midi Dress - Pink \/ XL","public_title":"Pink \/ XL","options":["Pink","XL"],"price":6995,"weight":0,"compare_at_price":34995,"inventory_management":null,"barcode":null,"featured_media":{"alt":"The Wilma Elegant Midi Dress","id":37742033273052,"position":1,"preview_image":{"aspect_ratio":0.667,"height":1536,"width":1024,"src":"\/\/bennett-cole.com\/cdn\/shop\/files\/wilma-elegant-midi-dress_1.jpg?v=1784087973"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":52058687406300,"title":"Pink \/ 2XL","option1":"Pink","option2":"2XL","option3":null,"sku":null,"requires_shipping":true,"taxable":false,"featured_image":{"id":48742124781788,"product_id":9514218455260,"position":1,"created_at":"2026-07-15T13:59:33+10:00","updated_at":"2026-07-15T13:59:33+10:00","alt":"The Wilma Elegant Midi Dress","width":1024,"height":1536,"src":"\/\/bennett-cole.com\/cdn\/shop\/files\/wilma-elegant-midi-dress_1.jpg?v=1784087973","variant_ids":[52058687275228,52058687307996,52058687340764,52058687373532,52058687406300,52058687439068,52058687471836,52058687504604]},"available":true,"name":"The Wilma Elegant Midi Dress - Pink \/ 2XL","public_title":"Pink \/ 2XL","options":["Pink","2XL"],"price":6995,"weight":0,"compare_at_price":34995,"inventory_management":null,"barcode":null,"featured_media":{"alt":"The Wilma Elegant Midi Dress","id":37742033273052,"position":1,"preview_image":{"aspect_ratio":0.667,"height":1536,"width":1024,"src":"\/\/bennett-cole.com\/cdn\/shop\/files\/wilma-elegant-midi-dress_1.jpg?v=1784087973"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":52058687439068,"title":"Pink \/ 3XL","option1":"Pink","option2":"3XL","option3":null,"sku":null,"requires_shipping":true,"taxable":false,"featured_image":{"id":48742124781788,"product_id":9514218455260,"position":1,"created_at":"2026-07-15T13:59:33+10:00","updated_at":"2026-07-15T13:59:33+10:00","alt":"The Wilma Elegant Midi Dress","width":1024,"height":1536,"src":"\/\/bennett-cole.com\/cdn\/shop\/files\/wilma-elegant-midi-dress_1.jpg?v=1784087973","variant_ids":[52058687275228,52058687307996,52058687340764,52058687373532,52058687406300,52058687439068,52058687471836,52058687504604]},"available":true,"name":"The Wilma Elegant Midi Dress - Pink \/ 3XL","public_title":"Pink \/ 3XL","options":["Pink","3XL"],"price":6995,"weight":0,"compare_at_price":34995,"inventory_management":null,"barcode":null,"featured_media":{"alt":"The Wilma Elegant Midi Dress","id":37742033273052,"position":1,"preview_image":{"aspect_ratio":0.667,"height":1536,"width":1024,"src":"\/\/bennett-cole.com\/cdn\/shop\/files\/wilma-elegant-midi-dress_1.jpg?v=1784087973"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":52058687471836,"title":"Pink \/ 4XL","option1":"Pink","option2":"4XL","option3":null,"sku":null,"requires_shipping":true,"taxable":false,"featured_image":{"id":48742124781788,"product_id":9514218455260,"position":1,"created_at":"2026-07-15T13:59:33+10:00","updated_at":"2026-07-15T13:59:33+10:00","alt":"The Wilma Elegant Midi Dress","width":1024,"height":1536,"src":"\/\/bennett-cole.com\/cdn\/shop\/files\/wilma-elegant-midi-dress_1.jpg?v=1784087973","variant_ids":[52058687275228,52058687307996,52058687340764,52058687373532,52058687406300,52058687439068,52058687471836,52058687504604]},"available":true,"name":"The Wilma Elegant Midi Dress - Pink \/ 4XL","public_title":"Pink \/ 4XL","options":["Pink","4XL"],"price":6995,"weight":0,"compare_at_price":34995,"inventory_management":null,"barcode":null,"featured_media":{"alt":"The Wilma Elegant Midi Dress","id":37742033273052,"position":1,"preview_image":{"aspect_ratio":0.667,"height":1536,"width":1024,"src":"\/\/bennett-cole.com\/cdn\/shop\/files\/wilma-elegant-midi-dress_1.jpg?v=1784087973"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":52058687504604,"title":"Pink \/ 5XL","option1":"Pink","option2":"5XL","option3":null,"sku":null,"requires_shipping":true,"taxable":false,"featured_image":{"id":48742124781788,"product_id":9514218455260,"position":1,"created_at":"2026-07-15T13:59:33+10:00","updated_at":"2026-07-15T13:59:33+10:00","alt":"The Wilma Elegant Midi Dress","width":1024,"height":1536,"src":"\/\/bennett-cole.com\/cdn\/shop\/files\/wilma-elegant-midi-dress_1.jpg?v=1784087973","variant_ids":[52058687275228,52058687307996,52058687340764,52058687373532,52058687406300,52058687439068,52058687471836,52058687504604]},"available":true,"name":"The Wilma Elegant Midi Dress - Pink \/ 5XL","public_title":"Pink \/ 5XL","options":["Pink","5XL"],"price":6995,"weight":0,"compare_at_price":34995,"inventory_management":null,"barcode":null,"featured_media":{"alt":"The Wilma Elegant Midi Dress","id":37742033273052,"position":1,"preview_image":{"aspect_ratio":0.667,"height":1536,"width":1024,"src":"\/\/bennett-cole.com\/cdn\/shop\/files\/wilma-elegant-midi-dress_1.jpg?v=1784087973"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}]

{"id":52058687275228,"title":"Pink \/ S","option1":"Pink","option2":"S","option3":null,"sku":null,"requires_shipping":true,"taxable":false,"featured_image":{"id":48742124781788,"product_id":9514218455260,"position":1,"created_at":"2026-07-15T13:59:33+10:00","updated_at":"2026-07-15T13:59:33+10:00","alt":"The Wilma Elegant Midi Dress","width":1024,"height":1536,"src":"\/\/bennett-cole.com\/cdn\/shop\/files\/wilma-elegant-midi-dress_1.jpg?v=1784087973","variant_ids":[52058687275228,52058687307996,52058687340764,52058687373532,52058687406300,52058687439068,52058687471836,52058687504604]},"available":true,"name":"The Wilma Elegant Midi Dress - Pink \/ S","public_title":"Pink \/ S","options":["Pink","S"],"price":6995,"weight":0,"compare_at_price":34995,"inventory_management":null,"barcode":null,"featured_media":{"alt":"The Wilma Elegant Midi Dress","id":37742033273052,"position":1,"preview_image":{"aspect_ratio":0.667,"height":1536,"width":1024,"src":"\/\/bennett-cole.com\/cdn\/shop\/files\/wilma-elegant-midi-dress_1.jpg?v=1784087973"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}

FREE SHIPPING

Across Australia.

30-DAY MONEY-BACK GUARANTEE

Try it risk-free.

STRICTLY LIMITED

Handmade, limited quantities.

EVERY 10TH ORDER IS FREE

As a thank you.

CLOSURE SALE UPDATE:

Due to high demand during our Closure Sale, only a limited amount of units are left! If you can still click 'Add to cart' it’s still available.

We're closing our doors for good. Everything must go—once it's sold, that's it. To help clear the shelves faster, we're rewarding you for buying more:

10% off 2 items
15% off 3 items
20% off 4 items
25% off 5 or more

A dress that carries a bright mood from a morning coffee to a long lunch, with nothing to fuss over once it is on.

Bennett & Cole cut the Wilma as a collared popover shirt dress in a vivid fuchsia, falling from a relaxed shoulder into an easy A-line.

The Details

Swing shape that skims the body and moves as you walk
Smooth, structured finish that holds its clean line
Half-button placket, a shirt collar and a single chest pocket
Sleeves that turn back to a neat three-quarter cuff
Wears with flats and a straw tote now, ankle boots when it cools

For the woman who likes one strong colour to do all the talking.

A pop of colour that reads considered, never loud.

Free Shipping Across Australia

We ship across Australia using reliable carriers for fast, secure delivery. Free shipping on every order.

Secure Checkout

Your payment is protected with industry-standard security for a safe and seamless shopping experience.

30-Day Money-Back Guarantee

Shop with confidence. You can return or exchange your order within 30 days if it's not the right fit.

About Bennett & Cole

“Elegance isn't about standing out — it's about feeling completely yourself.”

Since 1999, Bennett & Cole has stood for timeless design and understated sophistication.

Our collections reflect a dedication to quality craftsmanship, thoughtful details, and a modern interpretation of classic style — inspired by the rhythm and refinement of Melbourne.

1999 Founded in Melbourne

100% Carefully selected materials

25+ Years of experience and craftsmanship

Our Community

Customers Wear Bennett & Cole with Pride

Sarah M.

Sarah M.

Karen L.

Karen L.

Michelle R.

Michelle R.

Julie T.

Julie T.

Lauren K.

Lauren K.

Buy 2, Get extra 10% OFF

Buy 3, Get extra 15% OFF

Buy 4, Get extra 20% OFF

Buy 5, Get extra 25% OFF

Last chance to secure these, before they're gone for good!

Discount is automatically applied at checkout & items can be combined

Last chance to secure these

Sale

The Cariola Ensemble

$399.95 $79.95 Save 80%

Sale

The Josephine Dress

$399.95 $79.95 Save 80%

Sale

The Kamira Dress

$399.95 $79.95 Save 80%

Sale

The Nidalie Dress

$399.95 $79.95 Save 80%

View all

My Daughter outside our Store

My Daughter outside our Store

Important Notice

We Refund Every 10th Order

With a heavy heart, I must share that Bennett & Cole will be closing its doors due to my retirement. This decision has not been an easy one. Letting go of a lifetime of work is never simple, but I believe it is time. I can no longer uphold the standards of excellence that you deserve.

As a farewell and a sincere thank you for your loyalty over the years, we are offering our final handcrafted pieces at exceptional prices. In addition, we will refund the full purchase amount of every 10th order placed. Secure a piece of Bennett & Cole history before it is gone for good.

E

Catherine Cole Founder & Designer

The quilted jacket line

Sale

The Kaia Jacket

$449.95 $89.95 Save 80%

Sale

The Mila Jacket

$449.95 $89.95 Save 80%

Sale

The Arianne Jacket

$449.95 $89.95 Save 80%

Sale

The Rhea Jacket

$449.95 $89.95 Save 80%

View all

They can steal your recipe but the sauce won't taste the same.

They can steal your recipe but the sauce won't taste the same.

Mass production can imitate a silhouette, but it can never replace the soul of a garment. Our secret ingredient is the human hand — every stitch is guided with care, precision, and intent. Each design is strictly limited to just 10 pieces. Because anyone can produce a bag, but the feeling of true rarity cannot be manufactured.

Combine & save — extra savings at checkout

Sale

$349.95 $69.95 Save 80%

Sale

The Elena Dress

$349.95 $69.95 Save 80%

Sale

The Martina Dress

$349.95 $69.95 Save 80%

Sale

The Adriana Dress

$349.95 $69.95 Save 80%

View all